The service:

Materialising strategy, coaching organizations, developing brands, designing products, product lines and communication, from the point of why and what, through manufacturing, all the way to launch and beyond, successfully addressing the aspired user.

To optimize result and outcome we gather and lead the most relevant resources for every specific assignment.

Strategy

Business strategy/market tuning. Aligning, tuning the business and strategy to better fuse with current and newly identified user segments, shaping the brand palette.

Strategic Distillation. Establishing, purifying and simplifying the key organizational components for lubricated understanding, navigation and activation internally, in anything related to product and brand, maximizing speed, accuracy and market aspiration.

Product line architecture. Before developing new products, who is the user, what's the competition, what’s the current product line, what will survive, what needs to be added, to be defined and scheduled short, mid and long term.