info@com-tru.com
The Team:
Stefan Ytterborn Serial entrepreneur
Stefan Ytterborn has been an entrepreneur within the space of communication, branding and product design for the past 40 years. The common denominator has always been purpose, change and innovation. Being the Founder and CEO of more than 10 companies including CAKE, POC and Ytterborn & Fuentes, hired by clients such as iittala, Rörtrand, IKEA and many more, honored with more than 300 international awards and bringing more than 3000 products to the market, the next journey speaks COM TRU.
Oskar Milke Creative
Oskar’s journey in industrial design began with A-class 3D modeling, supported by a solid background in production and tooling development.Today he utilizes his 3D expertise to develop concepts from sketch and prototypes to finished products. With extensive hands-on prototyping experience, Oskar has navigated through various design studios and startups, making his transition into a designer a natural progression. Early on, he joined the CAKE team alongside Stefan and David, playing a crucial role in shaping the company’s success. Over time, Oskar’s dedication and expertise led to his promotion to Design Manager, where he oversaw the team and spearheaded numerous projects. As a co-founder of Com Tru, he completes the team as one of the key creatives.
David Gonzalez Creative
David comes from a background in graphic design, advertising and photography. He redirect his attention and ambition towards industrial design, later acquiring a MA in transportation design. Having almost two decades of experience in various consultancies and companies, designing and developing products. The latest being CAKE, where he was Lead designer and later Creative director, overseeing and developing the aesthetics and expression of all CAKE products, ranging from motorbikes, accessories to apparel & gear, through design thinking, concept development and creative processes. Co-founder in Com Tru
Fanny Jonsson Creative
Fanny has a background in industrial design with a master’s degree in transportation design from Umeå Institute of Design and is known for her thesis project, Kibb for CAKE. This concept proposes a mobility solution tailored for regenerative agriculture, emphasizing minimal disturbance to the environment both physically and chemically. The Kibb is sprung from a profound interest and empathy towards environmental and sustainability questions. Fanny’s education includes competencies from ideation sketching, both digital and analog, polygon and sub D 3D modeling for visualization and strategic design thinking. During her time at CAKE she was part of the design team where she contributed to various projects including bike design, fairs, graphics, UI/UX, accessories. Fanny is one of the co-founders of Com Tru.